CV

Versatile creative strategist experienced in digital and influence marketing, content creation, and photo/video editing. With a keen eye for detail and a commitment to client satisfaction, I strive to understand and meet client needs while delivering compelling campaigns that captivates audiences.

My journey has taught me the importance of humility and continuous learning. so I approach each project with an open mind, eager to adapt and grow alongside evolving trends and audience preferences.

Software

Photoshop Illustrator Adobe premiere Maya Z Brush

Substance Painter 3D Design

Experience

June 2022 - present

Creative strategist - Ykone

Lead influence marketing campaigns:

Gathered, interpreted, and transformed client requirements into innovative and effective influence marketing campaigns.

Managed PR box creation:

Conceptualized and executed PR box ideas tailored to each campaign, ensuring alignment with client objectives.

Influencer collaboration:

Identified and selected suitable influencer profiles for projects, initiated contact, and provided detailed briefings.

Assisted in reel video production:

Contributed to the production process and provided art direction for reel videos to enhance campaign impact

Post-campaign reporting:

Generated comprehensive reports analyzing campaign performance and outcomes to inform future strategies.

August 2021 - may 2022

Content Manger - Convergen

Social media strategies and creation:

Collected, defined and translated clients requirements into project designs, roadmaps and implementation plans.
Created content strategy plans including benchmarking, collecting data, suggesting changes to improve the feed
Updated content and dramatically improved the client brand DNA in order to create fresh, casual and engaging new visual identity
Assisted new clients in a one month simulation
Collaborated with on-board clients on the production of a board range of social media feed creation including products shooting, graphic posts designing and reels creation following the trends.
Assisted in the weekly posting for the social media clients.
Fully managed "Tuttobeauty" Social Media accounts pages (Instagram feed, monthly emails plans,.... ).

Content creation:

Managed the “ production house ” as we like to call it at Convergen :

E-commerce and Lifestyle shooting, influencer’s casting , small video filming and editing.

( visuals and videos to be used for performance and media buying )

Influencer UGC marketing :

Engaged in influencer management : benchmarking creative and trending reels ideas , Testimonial scripting, PR box creation

February - June 2021

UX/UI designer and media manager - Tuni'AR

UX/UI:

Redesigned the new update of Tunimagic; an AR-based toy for children.
Collected data on user behavior and needs and translated those insights into an implementation strategy.
Created prototypes, sketches and mock-ups,
Suggested improvements to the overall user experience and interface.

Marketing and communication:

Fully managed Social Media Accounts (Facebook and Instagram) and animated communities
Identified and built connections with influencers
Attended promotional events to secure new business collaborations
Created, developed and edited marketing materials for clients using a combination of inventive, analytical and editorial skills.

July 2019 — January 2021

Junior art director/3D Designer - Tuni'AR

Fully managed the “3000 ans” Project; a AR cultural smart book for kids
Created the 3D models and Levels design for the “3000 ans” Project

July - September 2018

Internship Mobile Game Designer - Galactech

February - May 2017

Internship PFE 2D Game Design - Netinfo

August - September 2015 / August - September 2016

Internship Graphic Designer - Access

Degrees

2019 -2021

Master's degree in Media engineering - ISAMM

2017 -2019

3D Cinema Art Degree - ISAMM

2013 -2017

IT and Multimedia bachelor’s degree - ISAMM

2010 -2013

lbn Abi Dhief High School
Baccalaureate in Science with honors